SEO and Digital Marketing Executive
We are inviting talented and skilled experts to discover, emphasis new business opportunities and enhance market reach. To assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential.
Expected Tasks and Responsibilities
- formulate strategies to build a lasting digital connection with consumers
- Plans and executes all web, ASO, SEO, SEM, database marketing, email, social media, and display advertising campaigns.
- Keyword and trend research to maximize digital outreach.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Plans, executes, and measures experiments and conversion tests.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain strategic partnerships with media agencies and vendors
- Experience with B2C social media, Google Adwords and email campaigns and Search Engine Optimisation
- Excellent understanding of digital marketing concepts and best practices
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA/BBA in marketing or relevant field experience
- Proven experience as Digital Marketing and SEO Executive or similar role
- Great Insight of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Working knowledge of ad serving tools (e.g., DART, Atlas)