Senior Digital Marketing Executive

We are inviting talented and skilled experts to discover, emphasis new business opportunities and enhance market reach. To assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential.

Expected Tasks and Responsibilities

  • formulate strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Keyword and trend research to maximize digital outreach.
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain strategic partnerships with media agencies and vendors

Qualifications

  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Excellent understanding of digital marketing concepts and best practices
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA/BBA in marketing or relevant field experience

High Preference

  • Proven experience as Digital Marketing Executive or similar role
  • Great Insight of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)

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